Case Study

Walk For A Hero

Service Web
Impact Custom platform — walkers pledge miles, backers fund the hero
Live Site walkforahero.com
walk for a hero

Walk For A Hero Foundation · Fort Lauderdale, FL · 501(c)(3)
Web Development · Custom App Development

The Challenge

A 501(c)(3) with a hard mission: put paralyzed U.S. veterans in FDA-cleared Wandercraft exoskeletons. A brochure site could tell the story. It could not collect walkers, hold pledges, track miles, and charge backers only when the walk is done.

The Build

A full public site and a live walker/backer product at walkforahero.com.

  • Brand and narrative: “They Stood For Us. Now We Walk For Them.”
  • Hero campaigns — starting with Hero #1, Joshua L. Holm — aimed at 100 named veterans
  • Walker signup, 15-mile / 30-day missions, GPS tracking, walker portal, live progress
  • Backer pledges per mile, Stripe pre-authorization, charge-on-finish for miles actually walked
  • Donate, sponsor, how-it-works, transparency, and foundation pages wrapped around the product
  • Published unit economics on-site: packaged cost per hero $150,000

The Result

A working nonprofit platform — not a donation button taped to a landing page. People can become a walker, back a walker, and send every finished mile toward a named veteran’s exoskeleton. The live product is the proof.

Visit walkforahero.com → · Become a Walker →

Brand Collateral: The Founder’s Card

The platform is half the brand. We also designed Glenn Baker’s two-sided business card: the foundation seal, his title and a QR code that drops people straight onto walkforahero.com on the front, and his oath to never leave a Warrior behind on the back.

Walk For A Hero Foundation business card front and back, designed by Stucci Marketing Group

See the full business card design →

Related work: Finish This Fight — Glenn Baker, a separate documentary film and original soundtrack engagement in our video portfolio.

Custom platforms like this sit at the deep end of our Port Charlotte web design and development work, built for clients anywhere in the country.

Building something for a cause? See our nonprofit website design and veteran nonprofit marketing work.

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