Nonprofit · Memorial Website · Print Campaign · Event Signage
About 21,000 Rhode Islanders served in the Vietnam War. 209 never came home. The Rhode Island Vietnam Veterans Memorial is building them a permanent place on the Providence River, and it needed a voice loud enough to carry the mission: a website that raises money and tells their stories, plus print pieces people could hold at public events. Working with Sisti Marketing Group, we built all of it as one system. Same colors, same message, same call to action, from the homepage to the card in your hand.
The Challenge
- A proposed memorial with no home online, while the commission needed donors, volunteers, sponsors and lawmakers moving in the same direction
- A story that had to read as a memorial in the first second, with zero room for anything that felt generic or templated
- Families who wanted a place to share the person behind each name
- Public events on the calendar, with handouts and signage needed fast and print-ready
The Website
We built vietnammemorialri.org from scratch on WordPress. Granite, gold and the Vietnam Service ribbon set the tone. Every page pushes toward one action: help build the memorial.
- A donate path on every page: header button, footer panel and a closing call at the end of every story
- Their Stories: a tribute system where families share the Rhode Islanders behind the names
- Where the Project Stands: a live timeline from commission to dedication, so supporters see real progress
- Content that earns search traffic: Vietnam history, VA benefits and remembrance articles with full structured data
- Hardened and fast: security headers, locked-down user discovery, self-hosted fonts and a speed-tuned stack
Mobile First
Most visitors show up on a phone at a ceremony, a parade or from a shared link. So the mobile site got its own app-style navigation instead of a buried hamburger menu.
The Postcard
A 5×7 glossy handout built for the tents and tables. It matches the event banners and table skirts exactly, so the whole booth reads as one brand.
- Headline that lands: “Countless Names. One Promise to Keep.”
- Three logos, one hierarchy: the Memorial seal leads, Chapter 273 and Vietnam Veterans of America flank it
- Built to convert: a tracked QR code plus the website and social handle on every card
- The back shows the site on high-resolution aerial imagery with the location starred
The 18×30 Site Map Display
A proposed memorial is just an idea until people can see the ground it will stand on. The display board puts the riverfront site in front of every visitor, donor and official who walks up to the tent.
- High-resolution aerial imagery that holds up blown up to 18×30
- The site starred and labeled, with streets, parking and the Van Leesten footbridge
- Three reasons the site works and a large scan-to-donate QR code
- Client revisions turned the same morning and delivered print-ready
The Result
One cause, one look, one voice across a full website, a mobile experience, a postcard and a display board. When someone scans the card at the event, the site they land on looks and sounds exactly like what they are holding. That is how you build trust for a cause that deserves it.
We build legacies, not campaigns. Ready to do the same for your mission? Book a free strategy call.